The best free testing tool you can use is the one provided by GT Metrix. The first step in the optimization process should be a “before” test, so you can assess your site’s performance as it is, right now. If you can slash your site loading time from 10 seconds to below 4 seconds, that alone can mean an effective increase of 20%+ in traffic. After ten seconds, it’s closer to one 1 in 3. People of the tech-age have short attention spans and your meticulously designed landing page will do no good if it loads slowly and most of your visitors leave before they even get to read your headline.Ī study done by KISSmetrics analytics shows that if your site hasn’t loaded within four seconds, you’re already losing 1 in 4 visitors. Much more importantly, site speed is probably one of the most important conversion factors of any website, simply because it’s first in line. If you have a slow-loading site, that can mean lower rankings in Google and less traffic. Why bother with optimizing loading times? On the one hand, Matt Cutts of Google has officially stated that Google takes loading times into account when ranking websites. Here, you’ll find the best ways to tweak and optimize your WordPress site to make it’s pages load faster. In this post, you’ll find everything you need to know, to speed up your WordPress websites.
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